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Behind the Scenes of Dude Wipes

On November 14, The Modern College of Design is excited to host AAF-Dayton and their guest speaker, Trey Harness, President and Chief Client Officer at Curiosity. Join us for an engaging event where Trey will dive into the story behind Dude Wipes, one of the most talked-about brands in recent years.

What started as a side project between three college friends has grown into a national sensation, recently recognized as Ad Age’s Breakout Brand of the Year. With Curiosity’s creative approach, Dude Wipes has managed to take over bathrooms across the country with bold marketing, small budgets, and witty campaigns—including crashing the Super Bowl without a massive media buy and even convincing Disney to approve edgy humor.

Trey will also share insights from his experience working with industry leaders like Procter & Gamble, YUM! Brands, and HP—demonstrating how creative thinking can drive real business growth. This is a must-attend event for students, professionals, and anyone interested in learning how to turn clever ideas into brand success.

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