When people imagine the creative process, they often picture a single moment of inspiration. The “aha” idea that solves everything at once. Visual problem solving rarely works that way. There is no waiting for inspiration when you are working against a deadline.

One method of visual thinking students learn at The Modern is called formstorming, a concept introduced in the design book Graphic Design: The New Basics by Ellen Lupton and Jennifer Cole Phillips.

Formstorming is a hands-on way of thinking through design problems by making lots of quick sketches based on a word or concept. It is similar to brainstorming, but with images. Instead of starting with words or long explanations, designers explore ideas using shapes, type, color, scale, spacing, and layout. The goal is not to be perfect. It is to generate possibilities and see what the visuals themselves reveal.

For students, formstorming is a powerful learning tool because it removes the pressure to get it right immediately. It builds confidence, strengthens problem-solving skills, and reflects how designers work in the real world through experimentation and improvement. Rather than settling for the most obvious answer, formstorming encourages students to explore ideas more deeply, think creatively, and develop solutions that are both intentional and engaging.

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