The Modern College of Design proudly announces that its student marketing team received third place at the National Student Advertising Competition (NSAC) held on April 13, 2024, in Columbus, Ohio.

The NSAC, hosted by the American Advertising Federation (AAF), is the premier college advertising competition in the nation. It invites over 2,000 students from various colleges to pitch a comprehensive marketing strategy tailored to the needs of a corporate client. Students develop a marketing plan and then pitch their work to sponsors and advertising professionals at the district, semi-final, and national levels. This year, Tide challenged participants not only to create a compelling advertising campaign but also tasked the teams with persuading Tide users to switch their wash settings to cold water to reduce energy use and environmental impact.

Under the guidance of advisors Clancy Boyer, Jan Burden, A.J. Busé, and Justin Morter, a team of talented students created a strategic marketing campaign aimed at starting a movement. Integrating cutting-edge technology such as artificial intelligence, the students tailored their approach to educate their target audience about the benefits. Comprehensive research supported their strategy, ensuring that real-world consumer insights informed every decision.

The team, composed of Shelby Acheson, Audrey Albers, Riley Birkhold, Izzy Bunke, Christian Burlison, Bethany Clack, Chris DeRosa, Mariya Dydyk, Makenna Griffin, Micah Hermiller, Kaitlyn Halcomb, Jordyn Kern, Kaylee Lade, Ricky Lee, Zoe Smith, Elena Tellez, Andrea Travis, Ian Wiant, Elijah Williamson, and Taceana Zelaya, demonstrated exceptional creativity and strategic insight.

Jessica Barry, President of The Modern College of Design, commended the team’s innovative approach: “This year’s NSAC provided a unique opportunity for our students to apply their skills in a manner that exceeds traditional marketing. By focusing on promoting sustainable behaviors, they have showcased their ability to leverage advertising as a force for positive change in society.”