The Modern Takes 11th Place at Semi-Final Virtual Advertising Competition
The Modern is proud to announce that its student marketing team took eleventh place in the national semi-finals of the …
The Modern is proud to announce that its student marketing team took eleventh place in the national semi-finals of the American Advertising Federation’s National Student Advertising Competition (NSAC) last month. They were only .2 of a point away from advancing to the national finals.
Advised by instructors Molly Baker, Andy Sharpe, and A.J. Busé, the team of 22 Design and Design Leadership students received high marks for media planning, scheduling, budgeting, measurement, and evaluation¬¬ all important components of their award-winning campaign for corporate sponsor Adobe, an industry leader in multimedia and creativity software products.
“We are thrilled that our students’ campaign was recognized on a national level, “ stated Jessica Barry, president of The Modern. “Student now have exclusive experience in working as a team to solve complex problems for a global brand.”
Other colleges and universities that competed in the national semifinals include: Brigham Young University, Florida State University, University of Oregon, and University of California–Berkley.
Finalist will compete virtually on June 8, 2020 for the NSAC national title.
The National Student Advertising Competition (NSAC), sponsored by the American Advertising Federation (AAF), is the premier college advertising competition in the nation, providing more than 2,000 students the experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan then pitch their work to advertising professionals at the district, semi-final, and national levels. This is the sixth year The Modern’s students have competed in this prestigious competition.
The NSAC team members include:
Olivia Accorinti, Kathryn Boor, Hope Bruggeman, Abby Carter, Logan Fischer, Sydney Heitmeyer, Logan Hill, Madison Hosier, Isa Jackson, Emma Jones, Sammy Kuck, Branson Kurtz, Kiana Lopez, Brennan Moore, Shelby Miller, Delaney Pfeiffer, Andrew Schetter, Kaylee Showalter, Tara Springer, Eva Stammen, Angelica Weimer, Sadie Wick.